Tech Innovator Unlocks New Revenue Streams
Through the OBSESS framework, we helped a leading tech firm identify untapped customer segments and streamline their workflows. The result? A 30% increase in revenue within a year.
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When Visa set out to make their company values more actionable, they recognized that simply handing employees a written document wasn’t creating the meaningful connection they wanted. They turned to the founders of Zenith Labs, seeking guidance to translate their values into something more tangible and resonant. Leveraging Zenith Labs’ OBSESS framework, Visa crafted a compelling approach to build a library of stories from C-level leaders and emerging talent, transforming their values from words on paper into living examples that could deeply connect with both new and seasoned employees
The OBSESS framework
Here’s how they applied each
step of the OBSESS
framework to bring their values to life:
Observe
We deeply assess your workflows, culture, and team dynamics to uncover friction points and opportunities. Our comprehensive approach builds a strong foundation for strategic change.
Benchmark
Using data analysis, we measure your current standing against industry standards, highlighting gaps and potential growth areas that will make the biggest impact.
Strategize
We work hand-in-hand with stakeholders to craft innovative solutions tailored to your specific goals, creating a roadmap that leads to lasting growth.
Scale
From plan to action, our team provides guidance and support to ensure every step of the implementation process is streamlined and aligned with your vision.
Execute
To ensure effectiveness, we pilot solutions on a smaller scale, allowing your team to build confidence in the approach before a full-scale rollout.
Sustain
Our commitment goes beyond the initial implementation. We embed strategies within your culture, offering ongoing support to maintain momentum and drive long-term success.
Outcomes of our framework
This is how our OBSESS framework helped them with some
amazing outcomes
Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.
The storytelling initiative sparked a new level of enthusiasm among employees to share their own experiences that reflected Visa’s values. As they saw leaders openly sharing stories, employees felt inspired and empowered to contribute their own narratives, creating a ripple effect of values-driven storytelling throughout the organization. This enthusiasm built camaraderie, strengthened team bonds, and reinforced the shared purpose across departments.
Employees gained a clearer understanding of the “why” behind Visa’s values, seeing how these values played a crucial role in the company’s mission and daily operations. Real-life examples helped employees move beyond memorization to a genuine comprehension of the values’ impact. This clarity helped employees make values based decisions, aligning their actions with Visa’s mission and ensuring a consistent, meaningful approach to their work.
