Unlock Untapped Potential with Zenith Labs

We create new products and services that drive exponential revenue and growth

What you OBSESS over, we OBSESS over.

Our OBSESS Innovation Framework™ is designed to channel shared focus into breakthrough solutions that drive success.

Testimonials

Trusted by world-class brands

Join the growing number of organizations partnering with Zenith Labs to drive world-class innovation.

Chad's clarity and guidance have been pivotal to my business growth. His knack for simplifying problems and identifying next steps is unmatched—working with him accelerates growth and drives breakthroughs.

Shawn Blanc
Focus Course

Josh challenges our team to dream bigger and push back on the status quo. From creative software solutions to helping us better understand human connection, Josh makes all we do better!

Keren Yakolev
HP

Josh unlocks the creativity and passion of others in terms of helping them maximize their own potential. Every time he speaks to our company, we get better!

Adam Samples
Atrium Staffing

Josh is leading the way in bringing diverse stakeholders together to advance one another. His energy, ideas, and perspective foster dynamic and reflective encounters.

Sarah Alter
The Network of Executive Women

Josh encapsulates the essence of wisdom and its untapped potential to unleash creativity. His life and leadership reflect qualities that rest on a higher purpose and moral authority.

Thomas Debass
US State Dept

Josh is one of the most inspiring, insightful, and truly alive humans I know. He has a deep understanding of the human psyche and has a track record of getting stuff done that matters.

Will Kennedy
United Nations

Few understand business growth like Chad Cannon. With experience scaling his own ventures and guiding countless others, his wisdom and dedication make him the invaluable asset your business needs!

Michele Cushatt
Executive Coach, Author, and Speaker

Knowing and working with Chad for nearly a decade has been invaluable. His wisdom has significantly shaped BELAY's journey, from a 7-figure startup to aiming for 9-figure success.

Tricia Sciortino
CEO, Belay Solutions

Chad’s vision and foresight are unmatched, especially in crafting revenue growth strategies. His vast network and expertise in marketing and sales make him the ultimate partner for next-level success.

Megan Hyatt Miller
CEO, Full Focus Co.

The Zenith Labs Strategy Session clarified our business direction, revealed unique growth opportunities, strengthened team bonds, and set us on a path we wouldn’t have discovered otherwise.

Ryan Leak
CEO, The Ryan Leak Group
We are trusted by many

What sets us apart?

A unique, step-by-step framework tailored to your business

Collaborative partnerships that engage stakeholders at every level

Practical, scalable solutions that tum concepts into actionable strategies

Long-term support to embed and sustain innovation within your culture

Our Services

Tailored solutions to drive growth

Innovation Assessment

Every journey begins with understanding. Our team conducts an in-depth analysis of yourorganization's workflows, culture, and team dynamics to identify opportunities for growth.

Strategic Planning

Working closely with your stakeholders, we create a custom roadmap that aligns with your goalsand objectives. Each plan is meticulously designed to support both immediate impact andlong-term growth.

Implementation Support

Innovation isn't just about ideas—it's about making them a reality. We help guide your teamthrough the implementation process, ensuring that each step is practical, efficient, and on point.

Growth Scaling & Sustainability

We pilot and refine your new strategies, so they're fully prepared for large-scale rollout. Our ongoing support helps your team maintain momentum and keep innovation at the forefront of your culture.

Our Approach

The OBSESS Framework

The OBSESS framework is Zenith Labs' proprietary method to help companies drive innovation from insight to implementation. This six-step approach provides a clear, actionable path to growth.

Observe

01

We deeply assess your workflows, culture, and team dynamics to uncover friction points andopportunities. Our comprehensive approach builds a strong foundation for strategic change.

Benchmark

02

Using data analysis, we measure your current standing against industry standards, highlighting gaps and potential growth areas that will make the biggest impact.

Strategize

03

We work hand-in-hand with stakeholders to craft innovative solutions tailored to your specific goals, creating a roadmap that leads to lasting growth.

Execute

04

From plan to action, our team provides guidance and support to ensure every step of the implementation process is streamlined and aligned with your vision.

Scale

05

To ensure effectiveness, we pilot solutions on a smaller scale, allowing your team to build confidence in the approach before a full-scale rollout.

sustain

06

Our commitment goes beyond the initial implementation. We embed strategies within your culture, offering ongoing support to maintain momentum and drive long-term success.

Founder's Message

A message from our founder

Our timeline

Transform Your Business with
the OBSESS Framework

A strategic, phased approach to design, implement, and scale a transformative product,
service, or initiative, delivering immediate results and sustainable growth.

Months 1–3

Observe & Benchmark

Analyze current operations, identify opportunities, and benchmark against industry standards to lay the groundwork for growth. Deliver a comprehensive growth and opportunity plan to guide future phases.

Deliverables: Discovery Report, Benchmark Analysis, Growth & Opportunity Plan, Stakeholder Presentation
Timeline: Months 4-6

Strategize

Develop a comprehensive roadmap to align leadership, priorities, and strategies for maximum impact.

Deliverables: Strategic Roadmap, Prioritized Action Plan, Leadership WorkshopStrategic Roadmap, Prioritized Action Plan, Leadership Workshop
Months 7-12

Execute & Scale

Launch and test the initiative, gathering actionable insights and refining processes for larger-scale implementation.

Deliverables: Pilot Programs, Execution Playbook, Performance Report
Months 13-18

Sustain

Establish a self-sustaining system with training, support tools, and strategies for long-term growth and scalability.

Deliverables: Sustainability Plan, Training Materials, Final Performance Review
About us

Your partner for breakthrough innovation

At Zenith Labs, we believe innovation is more than an outcome—it's a journey that begins withinsight and is driven by action. We are a team of strategists, analysts, and innovators dedicatedto helping organizations push beyond their limits and break through the barriers that hold them back.

With decades of multi-discipled experience across industries, we're passionate about designing practical, targeted solutions that lead to transformative results. At Zenith Labs, we don't justdevelop strategies; we make sure they stick, building lasting momentum that carries your teamforward.

Josh Hotsenpiller

Partner
Read Bio

Chad Cannon

Partner
Read Bio

Josh Hotsenpiller

Partner

Josh Hotsenpiller is an accomplished entrepreneur and speaker with over 15 years of experience leading organizations in creating culture-driven, innovative solutions. As a U.S. State Department Global Ambassador for Entrepreneurship and a TEDx speaker, Josh has worked with global leaders and executives to help them rethink growth, resilience, and leadership. Known for his work in executive well-being through his MY5 framework, Josh brings a passion for sustainable growth that empowers teams and fuels company culture. Josh’s mission with Zenith Labs is to help organizations push beyond traditional limits and unlock their full potential.

Chad Cannon

Partner

Chad Cannon is a strategic marketing expert with a background that spans over a decade of innovative leadership in the publishing and digital marketing worlds. Chad has successfully guided teams and companies to achieve significant growth, focusing on strategies that resonate deeply with audiences and drive real results. Known for his insights in product development and audience engagement, Chad leverages his expertise to ensure that every strategy at Zenith Labs is rooted in both creativity and impact. Through Zenith Labs, Chad is committed to helping companies break through growth ceilings by building strategies that endure.

Innovation Studio

Empowering bold ideas to shape the future.

With decades of cross-industry expertise, we specialize in crafting practical, focused solutions that drive meaningful transformation. At Zenith Labs, we don’t just create strategies—we ensure they take root, fostering lasting momentum to propel your team forward.

Case Studies

Read about our success stories

Technology
Media
Product
Sales
Technology

YouSchool Creates Platform to Empower Students and Build Community

YouSchool's founders identified students' need for a relevant, engaging platform that blended academic content with social and personal growth. Recognizing the challenges of isolation and the desire for community, they created a technology platform to support both learning and life readiness.

Technology

PetPath Eases Post-Op Care with OBSESS Framework

PetPath and MyPetPath teamed up with Zenith Labs to create MyPetPath, a mobile app that helps pet owners navigate post-surgery care. Using the OBSESS framework, the app provides step-by-step guidance, connects users with veterinary support, and offers reassurance for a smooth recovery process.

Technology

HP Unites Global Sales Teams with OBSESS Framework

HP partnered with Zenith Labs to unify its global sales team using the OBSESS framework. Together, they developed an innovative platform enabling real-time collaboration, gamification, and centralized access to sales resources, transforming sales performance worldwide.

Technology

ASAE and Zenith Labs Launch ReadyMe to Bridge Leadership Gaps in Associations

ASAE collaborated with Zenith Labs to create ReadyMe, a leadership development tool connecting emerging talent with seasoned leaders. Using the OBSESS framework, ReadyMe fosters mentorship, knowledge-sharing, and engagement, revitalizing leadership development in associations.

Technology

Tech Innovator Unlocks New Revenue Streams

Through the OBSESS framework, we helped a leading tech firm identify untapped customer segments and streamline their workflows. The result? A 30% increase in revenue within a year.

Media

Network of Executive Women Promotes Inclusivity with OBSESS Framework

The Network of Executive Women partnered with Zenith Labs to create Beyond Allies, a curriculum designed to help corporate teams support marginalized employees and unlock growth opportunities. Using the OBSESS framework, the initiative fostered inclusivity and was adopted by major brands like Coke and Visa.

Media

Proverbs 31 Ministries Enhances Spiritual Growth with OBSESS Framework

Proverbs 31 Ministries partnered with Zenith Labs to create The First Five app, using the OBSESS framework to help users start their day with spiritual reflection and community support. The app transformed daily routines into meaningful moments of growth, connection, and faith.

Media

LeaderCast Builds Year-Round Community with OBSESS Framework

LeaderCast partnered with Zenith Labs to transform its annual 100,000-person leadership event into a year-round community. Using the OBSESS framework, they created a gamified global platform that fosters education, engagement, and connection, enhancing networking and brand loyalty.

Media

K-LOVE Builds Community with OBSESS Framework

K-LOVE partnered with Zenith Labs to create MyK-LOVE, an interactive platform that fosters faith, community, and spiritual growth. Using the OBSESS framework, they enhanced listener engagement by offering prayer support, resources, and continuous connection beyond traditional broadcasting.

Media

JUNOLIVE Transforms Virtual Engagement with OBSESS Framework

Using the OBSESS Framework, JUNOLIVE and Zenith Labs created a virtual platform connecting global audiences with brands like the NBA, WHO, and Gates Foundation during COVID-19, bridging physical gaps and fostering engagement. Here's how the OBSESS Framework made it possible:

Product

Weight Watchers Builds Workforce Unity with OBSESS Framework

Weight Watchers partnered with Zenith Labs to strengthen connections between senior leaders and emerging employees. Using the OBSESS framework, they launched a storytelling initiative to share leadership, education, and development stories, fostering a more unified and committed workforce.

Product

Unilever Strengthens Employee Connection with OBSESS Framework

Unilever partnered with Zenith Labs to deepen employee connections and align them with company values. Using the OBSESS framework, they created a storytelling initiative that focused on education, talent development, and fostering stronger bonds between employees and leadership through authentic, vulnerable storytelling.

Product

How the OBSESS Framework Fueled the Success of the Full Focus Planner

Using Zenith Labs’ OBSESS framework, Michael Hyatt successfully collaborated to launch the Full Focus Planner, a product that scaled his productivity tools and concepts to a massive audience. Here’s how each step of the framework contributed to the success of the planner:

Product

OBSESS Framework Fuels CoachBuilder’s Transformation and Growth

CoachBuilder partnered with Zenith Labs to reimagine its brand using the OBSESS framework, evolving from a single service into a multi-dimensional coaching and certification powerhouse. This transformation drove significant growth and increased loyalty among its coaches.

Sales

Streamlining Operations for a Manufacturing Leader

When an established manufacturer faced bottlenecks in production, Zenith Labs assessed team dynamics and workflows, implementing solutions that improved efficiency by 40%.

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Our Mission

We OBSESS over what you OBSESS over, driving revenue and growth through a structured framework.

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Join hundreds of organizations that are using Zenith Labs topower world—class transformative innovation.